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Wednesday, July 13, 2011

Early Decision: Great Option, Strong Message

Spend some time on our Admission website, and you might notice a significant change. For the first time in the University’s history, we have a site set up specifically for Early Decision admission: www.muohio.edu/earlydecision. Naturally, the question becomes is this a good option for you? Before you answer that question, let’s focus on the word ‘option.’

Indeed, it is just that. There is no pressure per say to apply Early, but we’re essentially being as transparent as we can. Yes, we like it when students really like us. There’s no stronger message you send to a college than to say, “This is a great school and yes, if I’m admitted I will be coming.” It’s kind of like an allegiance you have to a name brand (Starbucks comes to mind) or a particular channel (for me it’s National Geographic). That allegiance will always come first, no matter the other options on the table. Early Decision—for the most part—works that way. It’s not to say you haven’t considered other colleges, but there is one shining brighter than the rest. If you feel that warmth when you take a tour or attend an information session, go with it. Embrace it. Apply early and tell us you love us. Your application will be due sooner rather than later, but you will also have the college search process wrapped up early into your senior year. Do you know how AllState offers the peace of mind guarantee with auto insurance? That’s what we’re offering too---less stress senior year, and more time to assimilate into the Miami Family before you actually arrive on campus.

So why is Miami emphasizing the Early Decision option now? Why now seems to be the core of the chatter both on and off campus. To get that answer, just reverse the question. Why not now? In a world where students are bombarded with so many options/incentives, we initially didn’t want to appear pushy or pressure students more than they are already pressured. We wanted to outline three specific dates and adhere to them. It’s not so much that we have changed, but the world has changed. Students have gotten smarter and they are starting their college search process earlier and earlier. For thousands, this also means that come November, there aren’t a ton of colleges left on the list. The ones that remain are serious contenders and more often than not, students just seem to “know” their top choice. Act on that and be bold. My advice is if you can complete the following sentence in less than a minute, apply early: “I truly love Miami University and I am applying Early because…..”

Here’s the real pearl in all this discourse—your chances of getting in are better. There’s just no way around it. The applicant pool (which historically has been less than a 1,000 students) is a lot smaller than the Early Action and Regular Decision pools. It’s still going to be competitive because we are a selective school, but it’s not alarming numerical odds.

Finally, whatever option you choose, make sure it’s the right one for you. Pledging your allegiance to Miami is “in”, it is popular and more and more students are doing it. We hope that after careful consideration, you’ll declare Early Decision too.

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